Users will soon have a updated setting that enables them to cut down on the volume of AI-made media appearing in their feeds. This step comes as the company disclosed that it now features more than 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the next few weeks before a widespread launch. This advancement comes amid a surge in content created by AI, spurred by emerging AI video creators.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A considerable share of this content is deemed low-quality AI content, a label for inferior, bulk-generated content that is often illogical or surreal.
Our research shows that a lot of users enjoy content made with AI tools, from digital art to informative clips, and we want to offer the community the ability to see more or less of that, according to their own choices,” commented a spokesperson.
Scale of AI Content
The platform disclosed that there are currently 1.3 billion videos on its app labeled as AI-generated. Overall, more than 100 mn pieces of content are submitted to the app each day, making AI-generated material a relatively small part of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the amount of artificial media they watch by using the content preference feature in the platform and picking “AI-generated content”. Other topics that can already be controlled under the setting encompass politics, style, cosmetics, and movement.
Platform Guidelines
TikTok’s policies oblige content makers to tag lifelike artificially created content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be removed under its community policies.
Additionally, the app will now add an “AI-made” tag to content created with its own AI tools, or detected by an industry-wide initiative for spotting artificial media. This action is intended to help prevent users from attempting to bypass the tagging system.
Educational Initiatives
The platform is furthermore establishing a $2 million awareness program for specialists and organizations to produce educational content about using AI responsibly. This program will assist educational bodies specializing in training coding and technology.
Content Safety Approach
The platform has defended its content review process, amid debate over proposals to make redundant numerous content moderators in the UK. It is set to reduce 439 jobs in its content moderation team in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead stated that people-led review would continue to be important, but AI can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by people. TikTok reported a 76% decrease in shocking and graphic content handled by content reviewers over the past year due to the use of its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a extensive automated help is proving valuable process content quickly.”
