"A family residing in North London seeks an extraordinary and skilled tutor to assist their smallest child on his initial journey to turning into an British gentleman."
Upon seeing this post, you might easily miss the phrase "beginning" as simple a turn of phrase.
But, it could be the most significant aspect of this unique employment listing, as it attempts to find a mentor for a one-year-old.
Hundreds of responses have already been submitted since the anonymous family published their call for the £180k-a-year tutor, who needs to be "someone very special".
Over the last few weeks, the advert has gained interest throughout the press, with several questioning why?
Progressive Approach
The CEO, CEO and founder of a global tutoring firm, which is assisting the family in their quest, explained that notwithstanding initial scepticism, he viewed the concept "far sighted", and "advanced".
When he met the family, he noted they appreciated the unusual nature of their request, and how immature their son is.
Nevertheless, they clarified that they "didn't want to wait any longer" to hire a tutor, as they had waited until their firstborn was five, and by that point "cultural bias had by then set in".
What exactly did the family refer to by "cultural bias"?
It's "all-encompassing", the expert answered. "The way you eat, how you speak".
He said the elder child had picked up "really subtle, non-verbal cues" from the family, and had taken on their cultural ways. The family explained to Adam they hoped to prevent history to happen again with their new baby.
The plan: To bring in a English tutor, who must speak with Received Pronunciation, to influence the baby from day one.
Osmotic Learning
"A great deal of the education at the beginning here is rather acquired indirectly," said Adam.
It's through this subtle influence that the family are aiming the child will adopt the British traits they want to cultivate.
The consultant said the tutor must be somebody who went to "prestigious academies – similar types of schools as the family plan to send their son to".
"The tutor simply needs to be the suitable individual, they'll be doing things they don't even know they're doing, simply by nature," he commented.
Expense Not a Factor
The family told him the chosen tutor should ideally also have knowledge of or interest in riding, winter sports, creative fields and instrumental training so as to inspire the child in a wide range of passions.
Furthermore though, he explained the family hoped the tutor to register the child on a selection of courses so the child would be "horseback riding and starting an tool by the time they are about three years old".
In the family's view, assisting their son become a "UK sophisticate" will bring about success and provide access.
"Taking into account the rights and wrongs of that, because it's definitely a class statement," he comments.
But, in spite of all this instruction in "UK identity", could the child adopt so-called cultural leaning from the globally influenced family he resides with anyway?
"Yes", answered Adam. "The family realize this might not succeed, but they've just taken the perspective of, 'why not attempt it and we'll proceed as soon as we can', because the expense of it is irrelevant," he explained.
Overly Optimistic
A number of in the private teaching field who have these reservations.
Another CEO, head and founder of Blue Education, who also offer individual instructors, stated that "the development of adopting dual cultures, or in fact, forming one's identity, is something that must be experienced personally, not engineered."
Peter explained that he had emigrated from Asia to the United Kingdom at the period of seven, and had been raised knowing and living both cultures. He went on to learn at Cambridge University.
"The idea that a single person can act as a representation of Britishness, an individual who can in some way impart the characteristics of a UK sophisticate upon a 12-month-old child, seems to me idealistic and unrealistic," he commented.
"In my experience, having a typically British tutor from babyhood will not automatically produce the goal they desire.
"I did not have such a tutor, and yet I have been lucky enough to live several of the experiences they aspire for their son."
He stated: "The reality is, cultural identity can not be imposed from the outside; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Of course, UK identity is something Adam thinks can be taught – and marketed.
"I believe the reality that the world holds us in this regard is something that we should be cherishing|valuing|appreciating